Polyester became a lightning rod this month, shoppers across the political spectrum reading fibre labels over microplastics, heat, and quality. A mainstream consumer wave, which is why it scores where it does — but the room landed on what the craft end never stopped saying. Watch the greenwash reflex: recycled polyester and cotton blends are already being staged as the answer.
6.4SCORETORCHROOM'S RIGHTHEAT 66▲
ROOM'S RIGHT — the room is loud, and the room is correct.
BENCHMARK IN THE 50 · Karhu (heritage-craft-product — the material was always the argument; the market is just reading the tag)
THE MUSA FAMILY · HEIRWAVE
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