MUSA THE MUSA FAMILY · HEIRWAVE ← THE INDEX
ISSUE 19  ·  JUL 16 2026  ·  IDEAS

The Death of 'African Fashion'

The Death of 'African Fashion'
The argument gaining ground in fashion-crit: the umbrella label flattens, and designers like Magugu are just fashion -- protection should sit with IP, textile heritage and who profits, not the marketing bucket. A real read, but louder than it is resolved. The honest counter-read on a board of quiet finds.
6.6SCORE TORCH HEAT>WORK HEAT 58
BENCHMARK IN THE 50 · Free Game / The Prince of Darkness
GO TO THE SOURCE ↗
ALSO IN ISSUE 19
Nduduzo Makhathini -- The Myth We ChooseMUSIC · 8.7Fatimah Asghar -- Daughter of the MountainsBOOKS · 8.4Ayobola Kekere-Ekun -- Let Us Go Where the Ones Who Sleep DanceART · 8.1Shamikha Malik -- AamDESIGN · 7.3